Unlocking Sales Success: The Power of Picture-Perfect Quotes 🌟

Mar 5, 2023

Join us as we step closer into the industry and understand how the art of crafting engaging, visually appealing quotes can significantly boost your bottom-of-funnel sales. In the dynamic world of kitchen and bath showrooms, standing out from the crowd is more important than ever. Despite many showrooms believing their quote-to-close rate hovers above 80%, the true reality tells us a different story. With customers shopping around and receiving quotes from at least four different places, the industry sees an average close rate closer to 25%. We'll explore how transforming your quotes can tilt the scales in your favour.

Table of Contents

  1. The Importance of Engaging Quotes

  2. Visual Appeal: A Picture Says a Thousand Words

  3. Content That Connects

  4. The Impact on Sales

  5. Creating the Perfect Quote: Do's and Don'ts

  6. Conclusion

The Importance of Engaging Quotes

Your quote is often the make-or-break moment in the customer journey. It's not just about the numbers; it's about how you present them. An engaging, well-crafted quote speaks volumes about your brand's professionalism and attention to detail.

Visual Appeal: A Picture Says a Thousand Words

Incorporating images and engaging design elements in your quotes can significantly enhance their effectiveness. Visuals help to break up text, making the quote easier to digest, and provide a sneak peek into the quality and aesthetic of your work.

  • Good Quote Example: Imagine a quote that includes high-quality images of the products or designs being quoted, neatly organized sections with clear, concise descriptions, and a personalized touch that reflects the customer's vision.

  • Bad Quote Example: Now, picture a quote that's a plain block of text, cluttered and difficult to navigate, with no visuals or personalization.

[Insert Image or GIF of Good vs. Bad Quote Here]

Content That Connects

Beyond visuals, the content of your quote should resonate with the customer. Personalize each quote by referencing specific customer needs and how your products or services address them. Highlighting unique selling points and including testimonials can also increase trust and credibility.

The Impact on Sales

A visually appealing, content-rich quote doesn't just look better; it performs better. By standing out from the competition, your quote can significantly increase the likelihood of closing the sale. Remember, in an industry where the average close rate is around 25%, every advantage counts.

Creating the Perfect Quote: Do's and Don'ts


  • Include high-quality images relevant to the customer's request.

  • Use clear, concise language and organize the quote for easy reading.

  • Personalize the quote to reflect the customer's specific needs and preferences.


  • Overload the quote with too much text or irrelevant information.

  • Forget to include your unique selling propositions and testimonials.

  • Neglect the design aspect, making the quote hard to navigate or visually unappealing.


Elevating your quotes with pictures and engaging content is more than just a nice touch—it's a strategic move that can significantly increase your sales conversion rates. By moving away from the industry's standard and embracing a more personalized, visually driven approach, you can set your showroom apart and make a memorable impression on potential customers.

Ready to transform your quotes and see your sales soar? Contact us to learn how our innovative solutions can help you create quotes that not only look great but also convert. Let's elevate your bottom-of-funnel strategy together!